How Much Do You Know About Advertising Printing?

Detailed Introduction to the Top 10 Advertising Printing Materials

Advertising printing is an important carrier for modern commercial promotion and visual communication. It is widely used in outdoor billboards, promotional display boards in shopping malls, event background walls, exhibition stand arrangements and other scenarios. With high-definition picture quality and bright colors, it can quickly attract the audience's attention and convey brand information or event themes. Its materials are rich and diverse. The common ones include printed fabric, which features good flexibility and moderate cost, and is suitable for large outdoor advertisements. The light box fabric has excellent light transmittance and is suitable for making light box advertisements. It can clearly display the content even at night. The body stickers are waterproof and weather-resistant, and can be stuck on the vehicle surface for mobile promotion. There is also grid cloth. Due to its hollowed-out design, it can reduce wind resistance and is often used for exterior wall advertisements of high-rise buildings.
Different materials, with their waterproof, sun-proof and wear-resistant properties, meet the display requirements of various scenarios, allowing advertising printing to play an important role in visual communication.
Material introduction

01 Self-adhesive PP paper

Self-adhesive PP paper is a commonly used paper consumable in advertising production. It is made of polypropylene (PP) film base material laminated with water-based pressure-sensitive adhesive. The back comes with peelable release paper, which can be directly adhered to a smooth surface after being torn off. Its material is light, thin and flexible. After printing, the picture quality is fine and the color reproduction is high. Moreover, it has certain waterproof performance and is suitable for short-term indoor display. In terms of application scenarios, it is often used to make posters, display boards, window stickers, product labels, etc., such as promotional announcements in shopping malls, exhibition guide signs, store posters, etc. According to different surface treatments, it can be classified into types such as glossy, matte, and frosted: Glossy backing PP paper has a high gloss and a bright picture. The matte finish has a soft texture and is less likely to reflect light. The frosted surface can create a hazy effect and enhance the artistic sense.
When in use, it is necessary to avoid high temperatures and prolonged direct sunlight. Before pasting, make sure the adhering surface is clean and dry. If the operation is improper during removal, glue marks may remain. It is more suitable for short-term display scenarios.

02 Car Sticker

Car stickers are made of PVC or vinyl as the base material and coated with pressure-sensitive adhesive layers. Some of them come with removable coatings. They have physical properties such as a thickness of 0.15-0.3mm, weather resistance and UV resistance (no fading for 2-3 years outdoors), and adhesion maintained from -20℃ to 60℃. After surface treatment with glossy, matte or frosted finishes, they support digital UV printing. The exhaust groove design during pasting can eliminate air bubbles. Water-based glue can be removed without residue, and oil-based glue is suitable for long-term use. It is widely used in commercial promotion (such as taxi body advertisements), event promotion (exhibition tour car stickers), personalized decoration (private car stickers), warning signs (reflective stickers for engineering vehicles), and other scenarios. According to the surface process, it is divided into glossy, matte, and frosted surfaces. According to the function, it has reflective, hollowed-out, transparent, and other types.
When installing, it is necessary to pay attention to construction at a temperature of ≥15℃, clean the vehicle body, maintain it with neutral detergent on a daily basis, and take corresponding measures according to the type of adhesive layer when removing it. It is the core carrier of the mobile advertising scene.

03 Lamp Cloth

The lamp fabric is made of PVC-coated fabric or mesh fabric as the base material, and its surface is treated with UV or covered with a reflective layer. It has physical properties such as a thickness of 0.3-0.5mm, tensile strength of ≥200N/5cm, and outdoor weather resistance and UV resistance without fading for 3-5 years. The light transmittance of the light-transmitting type lamp fabric reaches 60%-80%. It is suitable for the night-time luminous display of LED light boxes and neon light boxes, while the non-transparent type is used in outdoor billboards, exhibition background walls and other scenarios.
According to their functions, they are classified into waterproof lamp fabric (with glue applied at the seams for waterproofing), wind-resistant grid fabric (with a hollow design to reduce wind resistance by 30%), and reflective lamp fabric (embedded with glass beads, with a night reflection brightness of ≥500cd). According to the surface treatment process, they are divided into glossy (gloss ≥95°) and matte (≤10° anti-reflective)
It can be used to clean surface dust with a soft cloth on a daily basis. It is suitable for advertising scenarios that require long-term outdoor display or night lighting, and is the core material for large light box advertisements and outdoor signs.

04 Super Transparent Sticker

The super transparent adhesive is made of PET polyester film as the base material, covered with a low-viscosity removable adhesive layer, and treated with a nano-coating on the surface. Its light transmittance reaches 92%-95% (while that of ordinary transparent back adhesive is only 80%-85%), with a thickness of 0.08-0.12mm. It has a high-definition transparent adhesive effect and hardly affects the original light transmission and transparency performance of the glass after application. Its material has strong weather resistance and can resist ultraviolet rays outdoors for 1 to 2 years without yellowing. It is suitable for indoor and outdoor glass display Windows, transparent partitions, display cabinet glass and other scenarios, and can achieve the effect of "clearly visible on both the inner and outer sides of the glass". It is often used for brand window advertisements, glass curtain wall projection advertisements, high-end store transparent decoration, etc. They are classified by function into anti-static super transparent stickers and anti-scratch super transparent stickers. According to the process, they are classified into glossy super transparent stickers and matte super transparent stickers.
When installing, please note that the ambient temperature should be ≥15℃. Clean the glass surface with alcohol and then stick it. When removing, slowly tear it off from the corners. It is suitable for advertising display scenarios that require high light transmittance and visual concealment.

05 Canvas for Oil Painting

Advertising oil canvas is made of pure cotton or synthetic fiber blended fabric as the base material, with a waterproof matte coating on the surface, 0.3-0.5mm thick, which combines artistic texture and advertising display function. Its material is highly flexible, can be rolled for transportation, supports high-precision printing with UV ink, has a color saturation of over 90%, and can present a texture effect like that of an oil painting, making it suitable for creating a high-end artistic atmosphere. It is often used in scenarios such as background walls for brand launches, exhibition advertisements in art galleries, and art installations in luxury window displays. It can serve as a static display board or be combined with lighting to create a sense of layering. It is classified by material into pure cotton canvas (with a fine texture, suitable for replicating fine paintings) and synthetic fiber canvas (with a lower cost and better anti-wrinkle property). According to their functions, they are classified into waterproof canvas (for short-term outdoor display and resistant to rain erosion) and flame-retardant canvas (for public use and in compliance with fire protection standards).
When installing, it is necessary to pay attention to maintaining uniform tension on the canvas and avoid wrinkles. When cleaning, dry wipe with a soft cloth. It is suitable for high-end advertising scenarios that require artistic visual expression and can enhance the brand's style through texture and quality.