The 26th Shanghai International Advertising Exhibition

SIGN CHINA was founded in 2003. After 20 years of cultivation and development, the brand has gained worldwide fame and is recognized by the industry as the "Oscar" event of the global advertising industry. For 15 years, we have been welcoming professional overseas buyers from over 100 countries and regions around the world. Every year, we select over a thousand high-quality Chinese manufacturers to participate in the exhibition services, which are highly recognized and praised by international buyers, especially those from Europe and America.

SIGN CHINA 2025 focuses on advertising. Based in the advertising industry base in East China, it aims to create a global one-stop procurement event for advertising and digital products, including advertising production equipment such as inkjet printing/laser/engraving, advertising materials, sign light boxes, retail display, exhibition and display equipment, LED advertising light sources and lighting, LED display screens and digital signage!

With the official SIGN CHINA mall, the integration of offline and online has been achieved, providing the best business platform for the industry to expand global business in all aspects 365 days a year.

From September 17th to 19th, at the Shanghai New International Expo Center, we are about to welcome the 26th Shanghai International Advertising Exhibition (SIGN CHINA 2025), which is the largest and most comprehensive exhibition covering the entire industrial chain of advertising printing and LED digital signage. The 2025 Shanghai International Printing, Graphics and Digital Printing Exhibition, the 24th Shanghai International LED Display and Lighting Exhibition, and the 2025 Shanghai International Smart Display and Digital Signage Exhibition will all be held simultaneously at the Shanghai New International Expo Center for three days. We sincerely invite you to join us in this grand event!

Exhibition Venue: Shanghai New International Expo Center, No. 2345, Longyang Road, Pudong District, Shanghai, South Hall (Entrance Hall 1)

Visiting hours: September 17-18, 9:00-17:30 (Wednesday to Thursday); September 19, 9:00-16:30 (Friday)

2025 Partial Exhibitors