The 2026 International Construction Industry Exhibition in Sao Paulo, Brazil FEICON 2026

Exhibition Time: April 7th - 10th, 2026

Exhibition Venue: Sao Paulo Exhibition Center, Brazil

Organizer: Reed Exhibitions Alcantara Machado

Holding cycle: Once a year

China Exhibition Group: Hong 'er Exhibition Group, Beijing Hong 'er, Hebei Hong 'er

【Exhibition Introduction】

FEICON, the Brazil International Construction Industry Exhibition, is the largest and most influential trade fair in the construction industry in Brazil and even South America. It is the fourth largest comprehensive building materials exhibition in the world. The exhibition is organized by Reed Exhibitions Alcantara Machado, the largest trade exhibition organizer in Latin America. The aim is to increase the participation of international exhibition merchants and buyers, promote the flow of resources, and further enhance the communication and connection between Brazil and the world. The participating companies cover all civilian fields such as construction, hardware tools, decoration, refrigeration, ventilation, and paint manufacturing. The annual increase in international participants at this exhibition to some extent reflects Brazil's huge potential in the international market. There is no doubt that this exhibition has been proven to be the best showcase for the latest products and technologies in the international construction market, further highlighting the importance of Brazil as the gateway to the South American market.

In 2017, the Brazil International Architecture Exhibition moved from the original Annembi Exhibition Center to the Sao Paulo Exhibition Center. Compared with the old one, this exhibition center has more convenient transportation, more advanced facilities and more complete supporting facilities. The exhibition began in 2017 and was divided into interior and exterior decoration areas. Hardware tools Section Outdoor gardening supplies section The window and door glass area and the main project and other exhibition areas.

【Data from the previous Session】

Number of participating enterprises: Over 1,000

Number of participating countries: 85

Number of professional visitors: over 100,000

【 Market Background】

The Brazilian Association of Building Materials Sellers released a report stating that with the construction projects for the 2014 World Cup and the 2016 Olympics successively starting, and the Brazilian government further implementing the Accelerated Growth Plan (PAC) and the "My Life, My Home" housing program, the sales prospects of the Brazilian building materials market are promising. In addition, Brazil is also the second largest market for floor tiles in the world. Market development strategy suggestions: South America is a key export region for China's products. China's building ceramics, stones, building hardware, sanitary wares and other products have gained high recognition and market share in the international market by virtue of reliable quality and low prices. However, in recent years, China's exports of mechanical and electrical, hardware and building materials products have mainly been concentrated in the European and North American markets. Under the circumstances where the European and American markets are relatively saturated and highly competitive, choosing the South American market, which has not been fully developed but has huge potential, is a good market development strategy for Chinese building and bathroom product enterprises today.

Brazil has announced new measures to stimulate the economy in response to the slowdown in domestic economic growth and the decline in industrial production. The new measures include reducing or exempting taxes for enterprises, increasing government procurement, facilitating loans for export enterprises, curbing the appreciation of the domestic currency and restricting imports, etc.

The market size of hardware and building materials in Brazil is huge, growing rapidly, and its degree of dependence on foreign sources is on the rise. China is the main source of imports for Brazil's hardware and building materials, and the Brazilian market has also become a new growth point for China's hardware and building materials industry exports. Overall, the Brazilian market offers Chinese hardware and building materials enterprises opportunities characterized by "huge potential, technological progress and policy support", as well as challenges such as "increased manufacturing costs, more potential competitors, lack of competitiveness in high-end products, weak brands, weak development and design capabilities, and relatively weak economic strength". Therefore, Chinese hardware and building materials enterprises should seize policy opportunities, increase investment in technological research and development, implement integrated marketing strategies and brand strategies, and form technological and brand advantages.

The Brazilian market is booming and has huge potential. This exhibition can bring a certain promotional effect, allowing Brazil or neighboring countries to know about Chinese brands. By establishing a foothold in Brazil and expanding into South America, this is also the greatest attraction for Chinese enterprises. Looking at the present, anti-dumping measures have been imposed on Chinese tiles in India and Pakistan. The European Union has announced the anti-dumping duty rates. Southeast Asian countries are also considering protective measures. Middle Eastern and African countries are in turmoil. Only South America remains as a "pure land" on the entire earth.

【Exhibition Scope】

Equipment: Environmental heating and cooling, pipeline engineering, electrical equipment, lighting, automation and security, professional equipment and IT services, transportation and logistics;

Outdoor and doors and Windows: door frames, window frames, aluminium materials, glass, curtains, ceilings, roofs and exterior walls; Outdoor and garden furniture, outdoor gardening lamps, gardening supplies and accessories, sunshades, wooden boards, barbecue equipment, planting supplies, plants and flowers, lawn mowing equipment, artificial turf, sports fields, swimming pool equipment, etc.

Decoration: Decoration, tiles, flooring, coatings, metal products, sanitary wares and kitchen and bathroom products, locks, etc.

Structure: Building systems, cutting tools, hand tools, power tools, gardening hardware tools, construction machinery and equipment, daily-use hardware, building hardware, decorative hardware, wire mesh, building frames, electric drills, fasteners, screens, maintenance tools, pumps, valves and various accessories, etc.

After multiple rounds of negotiations with the organizing committee, the ban on bathroom fixtures and bathroom accessories that had been restricted from participating in exhibitions for many years was lifted