The 2025 Milan Advertising Signage Exhibition

Exhibition Introduction
The 2025 Milan Advertising Signage Exhibition (VISIM) will take place from October 1st to October 3rd, 2025 at the Milan New International Exhibition Center in Italy. The event will be hosted by Reed Exhibitions FMI and will take place once a year. The exhibition will cover an area of 40000 square meters and attract 19510 visitors. The number of exhibitors and brands will reach 500.
The Milan Advertising Signage Exhibition, VISCOM, was held in Milan, Italy. The Viscom exhibition is a professional advertising and signage exhibition certified by the International Federation of Exhibitions (UFI), and was also the most well-known and influential advertising and signage exhibition in Europe in 2016. Viscom has always been known for its innovative products and high-quality exhibition services, with over 80% of visitors seeking new products, technologies, and services as their primary purpose for exhibitions every year.

The Italian Viscom is held once a year, and the professionalism and internationalization of the exhibition, as well as the display effect of the exhibition, have a high reputation in the European Viscom series of exhibitions. The exhibition has a high reputation, with repeat exhibitors from China participating every year. Italian exhibitions have always been won by quality, and most companies will participate in the next exhibition again. 75% of them belong to the purchasing decision-makers of their respective companies, of which 62% of the audience belong to the company's bosses.

As one of the most famous advertising signage exhibitions in Europe, in the context of the recovery of the European economy, the Italian printing advertising exhibition Viscom is bound to become an unmissable choice for Chinese companies to develop the Italian, North African, and Mediterranean markets.

Scope of exhibits
Advertising production equipment and materials: digital printing equipment, image photography equipment, carving and cutting equipment, mounting and sealing equipment (such as laminating machines, laminating machines, punching machines, etc.), banner machines, bending machines, card certification equipment, acrylic production equipment, printing and photography consumables (lightbox cloth, ink, reflective materials, car body stickers, single transparent films, adhesive stickers, photo paper, aluminum-plastic panels and other panels), carving media, exhibition display equipment (display racks, display cabinets, promotion tables, portable exhibition equipment), etc

Outdoor advertising and imaging equipment and technology: three sided flip, identification signs, advertising vehicles, light boxes (neon lights, rolling light boxes, LED ultra-thin light boxes, etc.), LED luminous bodies, LED landscape lighting, LED luminous characters, LED point light sources, special light sources, LED indoor and outdoor display screens, display systems, large screens, imaging equipment, printing systems, films, film and television advertising production equipment, etc

Screen printing and special printing equipment and materials: silk (screen) printing machine, hot stamping machine, heat transfer machine, transfer printing machine, flatbed printing equipment and consumables, label and card equipment, glue coating machine, screen printing ink, water-based ink, other special inks, transfer printing paper, heat transfer paper, oil painting cloth, solvents, etc